Matty Dixon

Wildcard
DISC Type : sic

Business Consultant at Tenzo - Restaurant PerformanceOps

Stirling, Scotland, United Kingdom

Overview

As the founder of Sheep in Wolfs Clothing Brewery, Matty Dixon combines his background as a Chartered Mechanical Engineer with an MBA from London Business School. He is focused on brewing session-strength beers while creating work opportunities for people with physical and neurological diversity.

Outside of brewing, Matty is a former semi-professional rugby player who values community, hosting pub quizzes and creating a dog-friendly atmosphere at his taproom. He is a prominent advocate for mental health awareness and also enjoys retro video games like Super Nintendo.

His TedX talk, "Me, myself, and I, " which details his personal experiences with depression, has received over 1. 6 million views.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Mental Health Awareness
He delivered a popular TedX talk on his personal experiences with depression to help remove the stigma around the topic, particularly in the business world.
Inclusive Hiring
His brewery's mission includes creating meaningful work opportunities for people with physical and/or neurological diversity, who are often marginalized in the working world.
Low-Alcohol Brewing
His brewery specializes in creating session-strength and alcohol-free beers, aiming to prove that low ABV beverages can still deliver a big flavor experience.

Media Appearances

Matty has no verified media appearances

Work History

2-2025
Business Consultant at Tenzo - Restaurant PerformanceOps
1-2025
Board Advisor at FinanChi™
10-2024
Non Executive Director at Firstport
10-2024 - 4-2025
Board Advisor at Emporrium
3-2024 - 1-2025
Board Advisor at Luxury Sparkle

Education

2017 - 2019
Master of Business Administration - MBA from London Business School
2003 - 2007
MEng Hons from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 16 Location : Stirling, Scotland, United Kingdom Job Level : Mid-senior Designation : Business Consultant at Tenzo - Restaurant PerformanceOps
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Insights For Selling To Matty

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matty is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matty

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Matty move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Matty take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Matty

Personality Compatibility


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