Mauricio Yasuname

Inquirer
DISC Type : dc

Ouvidor at Sabesp

São Paulo, São Paulo, Brazil

Overview

Mauricio Yasuname is a seasoned Ombudsman with over 24 years of experience, primarily at Bradesco where he led 180 professionals. He specializes in customer experience, negotiation, and digital law, holding a degree in Finance from FIA. Colleagues describe him as an excellent negotiator with solid knowledge.

He is a passionate advocate for people-centric leadership, believing that sustainable results are only achieved through a deep, genuine connection with ones team. He focuses on understanding individual potential and fostering strong interpersonal relationships to drive collective success and engagement.

Unique fact: While at Bradesco, Mauricio was a member of Febrabans Self-Regulation Committee, helping to shape industry-wide standards.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

People-Centric Leadership
Believes true leadership stems from a deep connection with the team and a passion for interpersonal relationships to unlock individual potential.
Customer Advocacy
His career as an Ombudsman is dedicated to conflict mediation, continuous improvement, and direct negotiation with consumer protection and regulatory bodies.
Digital Law & LGPD
As a lawyer and Head of Ombudsman, he has specific expertise in data privacy regulations and the legal aspects of customer relations in the digital space.

Media Appearances

Mauricio has no verified media appearances

Work History

7-2025
Ouvidor at Sabesp
8-2016 - 1-2025
Gerente de departamento at Bradesco
3-2009 - 7-2016
Gerente de Ouvidoria at Bradesco
7-2005 - 2-2009
Coordenador de equipe at Bradesco
1-2002 - 6-2005
Analista de Ouvidoria at Bradesco

Education

2016 - 2016
Education details unavailable from IESE Business School
3-2007 - 12-2008
Finanças from FIA - Fundação Instituto de Administração

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Ouvidor at Sabesp
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Insights For Selling To Mauricio

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mauricio is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Mauricio

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Mauricio move?

  • Their decision making speed is somewhere in the middle.
  • Can Mauricio take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Mauricio

Personality Compatibility


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