Melissa Lackey

Trailblazer
DISC Type : ID

Director of Marketing, Carlos Alvarez College of Business at The University of Texas at San Antonio

San Antonio, Texas, United States

Overview

Melissa has no verified overview

Personality Overview

Persuasive

Achievement-Oriented

Values Relationships

They like to keep things under control.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Melissa has no verified topics they care about

Media Appearances

Melissa has no verified media appearances

Work History

3-2020
Director of Marketing, Carlos Alvarez College of Business at The University of Texas at San Antonio
2-2018 - 3-2020
Director of Marketing and Business Development, Center for Professional Excellence at The University of Texas at San Antonio
7-2012 - 8-2017
Director, Marketing and Communications, Student & Enrolment Services at University of Calgary
11-2006 - 6-2012
Marketing and Web Specialist at University of Calgary
2-2006 - 10-2006
Retail Business Manager at Petro-Canada

Education

1999 - 2004
BA from University of Calgary
1999 - 2004
BComm from Haskayne School of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Antonio, Texas, United States Job Level : Mid-senior Designation : Director of Marketing, Carlos Alvarez College of Business at The University of Texas at San Antonio
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Insights For Selling To Melissa

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melissa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Melissa

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Melissa move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Melissa take some risk or not?

  • They can take risks if necessary.

You And Melissa

Personality Compatibility


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