Meranda Carter Cohn

Enigma
DISC Type : icd

Chief Communications Officer & VP Corporate Affairs at Vistra Corp.

Dallas, Texas, United States

Overview

Meranda has no verified overview

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Meranda has no verified topics they care about

Media Appearances

Meranda has no verified media appearances

Work History

8-2025
Chief Communications Officer & VP Corporate Affairs at Vistra Corp.
2-2021 - 8-2025
Chief Spokesperson and Sr. Director, Communications & Media Relations at Vistra Corp.
3-2019 - 2-2021
Chief Spokesperson and Director, Corporate Affairs at Vistra Corp.
4-2018 - 3-2019
Corporate Spokesperson and Director, Corporate Affairs at Vistra Corp.
10-2016 - 4-2018
Corporate Spokesperson at Vistra Corp.

Education

1994 - 1999
Bachelor of Arts from University of North Texas
1994 - 1999
Bachelor of Arts from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 26 Location : Dallas, Texas, United States Job Level : Leadership Designation : Chief Communications Officer & VP Corporate Affairs at Vistra Corp.
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Insights For Selling To Meranda

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meranda is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Meranda

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Meranda move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Meranda take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Meranda

Personality Compatibility


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