Meredith Berger

Trailblazer
DISC Type : DI

Director - Growth Marketing at Wipfli LLP

St Louis, Missouri, United States

Overview

Meredith is a growth marketing director with over 20 years of experience in branding, GTM strategy, and partnership development, primarily within professional services, B2B, and healthcare sectors. People who have worked with her describe her as bright, efficient, and strategic. She holds a BA from the University of Michigan.

Outside of her marketing career, Meredith has demonstrated a commitment to community and wellness initiatives. Her experience includes serving as a board member for Kids Yoga United, a nonprofit organization, blending her professional skills with a passion for youth development.

Unique fact: Meredith has applied her professional expertise to the nonprofit sector by serving on the board of Kids Yoga United.

Personality Overview

Assertive

Informal

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  If they come to believe in your value proposition, they will be your champion. They respond better to a combination of speed and relationship.

Topics They Care About

B2B Marketing Strategy
Her entire career, including roles at Wipfli and PwC, has centered on B2B marketing and growth for professional services firms.
Strategic Tech Partnerships
She has recently highlighted Wipfli's strategic partnerships with tech companies like Procore Technologies and Sage, showing an interest in collaborative growth.
AI in Business
She actively promotes educational content on the practical applications of AI for business efficiency, resilience, and growth.

Media Appearances

Meredith has no verified media appearances

Work History

6-2021
Director - Growth Marketing at Wipfli LLP
8-2019 - 6-2021
Director of Marketing and Practice Growth at Mueller Prost
1-2018 - 1-2020
Board Member at Kids Yoga United
7-2013 - 7-2019
National Pharmaceutical and Life Sciences Marketing Manager at PwC
11-2009 - 7-2013
Marketing and Business Development Manager at PwC

Education

1998 - 2002
BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 16 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Director - Growth Marketing at Wipfli LLP
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Insights For Selling To Meredith

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meredith is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Meredith

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Meredith move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Meredith take some risk or not?

  • They can take risks if necessary.

You And Meredith

Personality Compatibility


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