Michael Donohue

Captain
DISC Type : DS

Chief Growth Officer - Fractional at Divurgent

Cary, North Carolina, United States

Overview

Michael is a Chief Marketing Officer specializing in cybersecurity and healthcare IT. A graduate of the University of Richmond, he has a history of building brands and driving revenue for companies like IronNet and ClearDATA. Colleagues describe him as a strategic, respected, and effective marketing executive.

While his personal hobbies are not public, he follows GMR Marketing, a major sports and entertainment marketing agency. This suggests a potential interest in how large brands connect with audiences through sponsorships and experiential events, particularly in the sports and music industries.

His brand-building expertise comes from his "Mad Men" days at the McCann Erickson Advertising agency.

Personality Overview

Consummate Professional

Output-Driven

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Cybersecurity Marketing
As the current CMO of Lakeside Software and former CMO of IronNet Cybersecurity, this is his primary area of professional focus.
Healthcare IT
He has deep experience in the healthcare sector, having served as CMO for ClearDATA and CEO for Axial Exchange, focusing on secure cloud and patient engagement.
Go-to-Market Strategy
His profile emphasizes building data-driven, customer-centric strategies to triple sales pipelines and establish "lead to revenue" marketing cultures.

Media Appearances

Michael has no verified media appearances

Work History

9-2025
Chief Growth Officer - Fractional at Divurgent
8-2025
Chief Marketing Officer - Fractional at Bio Behavioral Institute
4-2025
Chief Marketing Officer - Fractional at Triangle Compounding Pharmacy
3-2025
Chief Marketing Officer - Fractional at TLC Technologies
5-2024
Chief Growth Officer - Fractional at Arpio

Education

Education details unavailable from University of Richmond
Bachelor of Arts & Science from University of Richmond - Robins School of Business

More Information

Social Presence :

Prographics :

Exp : N/A Location : Cary, North Carolina, United States Job Level : Leadership Designation : Chief Growth Officer - Fractional at Divurgent
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michael

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michael take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michael

Personality Compatibility


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