Michael Friedberg

Inquirer
DISC Type : cd

Director of Marketing, Trade Publishing at Wiley

Brooklyn, New York, United States

Overview

Michael has no verified overview

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

1-2022
Director of Marketing, Trade Publishing at Wiley
3-2020 - 1-2022
Associate Director of Marketing, Trade Publishing at Wiley
11-2016 - 3-2020
Senior Marketing Manager, Dummies & Key Leadership Franchises at Wiley
9-1997 - 9-2000
Assistant Project Manager at Medscape

Education

2000 - 2002
MA from New York University
2011 - 2011
Continuing Education from Columbia University - Graduate School of Journalism

More Information

Social Presence :

Prographics :

Exp : 12 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Director of Marketing, Trade Publishing at Wiley
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Michael

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Michael take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Michael

Personality Compatibility


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