Michael Hoang

Go-getter
DISC Type : d

Director of Global Social, Content and Community in Consumer Products at Sandisk

Lake Forest, California, United States

Overview

With over 20 years of experience, Michael is a global strategist at SanDisk, specializing in brand activations and influencer marketing. He has developed digital and event experiences for world-renowned brands like Disney, Xbox, and PlayStation. His expertise is rooted in a Bachelor of Fine Arts from Fontbonne University.

Michael is passionate about fostering talent and recently served as a mentor for the "Path2Acend" university program. His approach to marketing is deeply influenced by his fine arts background, blending data-driven strategies with creative passion and compelling storytelling to build authentic connections with audiences.

Unique fact: Michael applies a fine arts perspective to build marketing strategies for major tech giants like Intel, NVIDIA, and Microsoft.

Personality Overview

Fast-Paced

Self-Confident

Direct & Candid

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Brand Activations
He builds large-scale online, event, and influencer experiences for globally recognized brands to drive awareness and conversation.
Influencer Marketing
He focuses on leveraging influencers and organic engagement to build authentic connections and foster brand loyalty for consumer products.
Community Building
A core part of his role involves developing strategies that build authentic connections, inspire loyalty, and spark conversation within the brand's community.

Media Appearances

Michael has no verified media appearances

Work History

8-2025
Director of Global Social, Content and Community in Consumer Products at Sandisk
2-2025 - 8-2025
Senior Manager, Global Digital Demand Generation at Sandisk
6-2023 - 2-2025
Senior Manager, Creative Content Strategy at Western Digital
12-2020 - 11-2023
Senior Manager, Global Digital Marketing, Consumer at Western Digital
12-2018 - 12-2020
Global Digital Marketing, Gaming at Western Digital

Education

2001 - 2005
Bachelor of Fine Arts (BFA) from Fontbonne University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Lake Forest, California, United States Job Level : Mid-senior Designation : Director of Global Social, Content and Community in Consumer Products at Sandisk
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Michael

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Their decision making speed is somewhere in the middle.
  • Can Michael take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Michael

Personality Compatibility


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