Michael Hodgson

Initiator
DISC Type : Di

Advisory Board Member at Expana

United Kingdom

Overview

Michael is a Non-Executive Director and Board Advisor specializing in the Retail, FMCG, and Agri-Food sectors. He provides board-level guidance on strategic growth, market expansion, and corporate governance to help businesses scale and strengthen their market presence. He holds a Bachelor of Science from the University of Wales.

He advises a unique portfolio of innovative, high-growth brands, including a craft beer company, a dairy snack business, and a tortilla chip producer focused on regenerative farming.

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Agri-Food Markets
Focuses on global commodity price movements and supply chain risks, using data to turn market shifts into strategic advantages for leadership teams.
FMCG Brand Scaling
Advises high-growth food and drink businesses on securing retail listings, enhancing commercial performance, and unlocking new revenue opportunities.
Regenerative Farming
Supports a brand focused on regenerative farming, showing an interest in sustainable practices within the food production value chain.

Media Appearances

Expana establishes advisory board to accelerate growth and global impact in the agrifood sector. Featured in Expana Markets

See Now

Work History

4-2025
Advisory Board Member at Expana
7-2024
Board Advisor at Dairy Concepts IRL
5-2023
Board Advisor at Blanco Niño
1-2020
Director at Scarsdale Consulting Ltd- Food and Drink
2-2020
Non Executive Director at HIVER BEERS LTD

Education

1986 - 1989
Bachelor of Science (BSc) from University of Wales

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Mid-senior Designation : Advisory Board Member at Expana
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michael

Personality Compatibility


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