Michael Lane

Initiator
DISC Type : Di

Director of Engineering at Second Nature

Dallas-Fort Worth Metroplex, United States

Overview

Michael is a software development leader with over 15 years of experience scaling engineering organizations in SaaS, AI, and cloud-native systems. People who have worked with him describe him as dedicated, clever, and a great team leader. He holds an MBA and a Private Pilot License.

Outside of his professional work, Michael is a hands-on technologist who experiments with Large Language Models on personal projects. He also shows an interest in developing his leadership skills, recently reading books on engineering management. He is a licensed private pilot.

He is a lifetime member of Beta Gamma Sigma, the international business honor society for top-performing MBA students.

Personality Overview

Impact-Oriented

Conviction Driven

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI & LLM Strategy
He leads AI engineering at Rev, focuses on AI adoption, and personally experiments with LLM agents for complex problem-solving in his spare time.
Engineering Leadership
His career is focused on leading and scaling software organizations. He is actively reading books on the subject, such as "Raising Engineers".
SaaS Platform Development
He has extensive experience leading the development of SaaS platforms and core services at multiple companies, including Rev and Cart. com.

Media Appearances

Michael has no verified media appearances

Work History

3-2026
Director of Engineering at Second Nature
8-2025 - 3-2026
Vice President of Software Development at Rev
3-2024 - 8-2025
Senior Director, Software Development, Rev Saas at Rev
9-2023 - 3-2024
Director of Software Development, Fulfillment at Cart.com
8-2022 - 8-2023
Director of Software Engineering, Core Services at Cart.com

Education

9-2022 - 12-2025
AACSB Accredited Master of Business Administration from East Texas A&M University
1-2025 - 8-2025
Post Graduate Program from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director of Engineering at Second Nature
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michael

Personality Compatibility


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