Michael Lara

Enthusiast
DISC Type : i

Director, Revenue Operations (Order to Cash) at Centric Software

San Francisco Bay Area, United States

Overview

Michael is a senior finance and revenue accounting leader, currently serving as the Director of Revenue Operations at Centric Software. His expertise spans the order-to-cash cycle, ASC 606, and ERP implementations. Colleagues have described him as a diligent, concise, and strong accountant, with a degree from UC San Diego.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Revenue Operations
His career is focused on revenue accounting and operations, with his current role centered on leading the order-to-cash cycle.
Financial System Implementation
He has a heavy operational background that includes hands-on experience with ERP implementations such as Oracle and NetSuite.
Technical Accounting
Possesses deep expertise in technical and revenue accounting standards, including ASC 606 and SEC reporting from his time at public companies.

Media Appearances

Michael has no verified media appearances

Work History

4-2023
Director, Revenue Operations (Order to Cash) at Centric Software
2021 - 2023
Sr. Manager of Revenue and Technical Accounting at LiveVox
2019 - 2021
Revenue Manager at Accela
2016 - 2018
Manager, Revenue Accounting and Planning at iTradeNetwork, Inc.
2014 - 2016
Revenue Manager at GT Nexus

Education

Bachelor of Science from UC San Diego
Prerequisite courses for CPA exam requirements from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Revenue Operations (Order to Cash) at Centric Software
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Michael

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Michael take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Michael

Personality Compatibility


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