Michele McGrath

Energizer
DISC Type : I

Member of the Board of Advisors at Genie

Farnham Common, England, United Kingdom

Overview

Michele is a senior marketing leader with over 35 years of experience at global brands like Colgate Palmolive and PepsiCo. She was the CEO of Brand Learning, co-led its acquisition by Accenture, and became Chief Client Officer UKI. She earned her degree in business studies and economics from the University of Liverpool.

Outside of her advisory and mentorship roles, Michele is passionate about sports and female empowerment, which she considers a core value. She values creating a strong, positive company culture and maintains deep connections with former colleagues, cherishing these long-standing friendships.

She once helped a terminally ill friend connect with his favorite childhood brand, Kelloggs Frosties, showcasing her profound empathy and belief in brand humanity.

Personality Overview

Relationship Oriented

Big Picture Person

Believer

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Marketing Transformation
Her career has focused on helping leading global businesses transform their marketing, customer, and commercial impact, a key theme in her work at Brand Learning and Accenture.
Female Empowerment
Explicitly states that female empowerment is one of her key personal values and a driving principle in her life.
Brand Building
Spent 16 years at consumer goods giants Colgate Palmolive and PepsiCo, leading major brands and categories before moving into consultancy.

Media Appearances

Michele has no verified media appearances

Work History

9-2024
Member of the Board of Advisors at Genie
8-2024
Member of the Board of Advisors at WithYouWithMe
2-2023
Advisory, Mentor, Chief Marketing Officer, CMO at Self-employed
8-2017 - 2-2023
Chief Client Officer & Managing Director at Accenture Song
10-2015 - 2-2023
Chief Executive Officer at Brand Learning

Education

1983 - 1986
business studies and economics from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 24 Location : Farnham Common, England, United Kingdom Job Level : Leadership Designation : Member of the Board of Advisors at Genie
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Insights For Selling To Michele

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michele is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Michele

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michele move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Michele take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Michele

Personality Compatibility


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