Mikael Waaben Blædel in

Mikael Waaben Blædel

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Corporate Brand Lead at Lundbeck
📍 Copenhagen, Capital Region of Denmark, Denmark

Mikael is the Corporate Brand Lead at Lundbeck, leveraging his extensive background in creative and art direction. After running his own creative agency for six years, he is now passionate about working at the intersection of health and creativity. People who have worked with him describe him as a positive and driven designer.

Outside of his corporate role, Mikael is a family-oriented person who recently took several months of paternity leave to focus on his family and newborn. He is also a dog owner and has a shared office space in the Nørrebro district of Copenhagen.

Unique fact: Before joining the corporate world, Mikael was the Owner, Creative Director, and even a Barista at his own company, mwb. studio.

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Experience
11 Years
Current Role
Corporate Brand Lead
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Mikael cares about

Corporate Branding
As the Corporate Brand Lead at Lundbeck, he is focused on shaping the company's brand identity. He is passionate about the intersection of health and creativity.
Creative Direction
A core theme of his career, having been a Creative Director at his own studio and holding various art direction and design roles previously.
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Career

Work history

2-2025
Corporate Brand Lead
Lundbeck
3-2019 - 2-2025
Owner, Creative Director & Barista
mwb.studio
3-2018 - 3-2019
Interactive Designer
Spring/Summer
8-2015 - 7-2016
Art Director & Sprint Designer
DR - Danmarks Radio
7-2013 - 12-2013
Interface Design Intern
Fueled
In the press

Media appearances

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Education
2014 - 2017
Bachelor's Degree
Danish School of Media and Journalism
2010 - 2014
Bachelor's Degree
Copenhagen Technical College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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