Mikael Waaben Blædel

Questioner
DISC Type : c

Corporate Brand Lead at Lundbeck

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mikael is the Corporate Brand Lead at Lundbeck, leveraging his extensive background in creative and art direction. After running his own creative agency for six years, he is now passionate about working at the intersection of health and creativity. People who have worked with him describe him as a positive and driven designer.

Outside of his corporate role, Mikael is a family-oriented person who recently took several months of paternity leave to focus on his family and newborn. He is also a dog owner and has a shared office space in the Nørrebro district of Copenhagen.

Unique fact: Before joining the corporate world, Mikael was the Owner, Creative Director, and even a Barista at his own company, mwb. studio.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Corporate Branding
As the Corporate Brand Lead at Lundbeck, he is focused on shaping the company's brand identity. He is passionate about the intersection of health and creativity.
Creative Direction
A core theme of his career, having been a Creative Director at his own studio and holding various art direction and design roles previously.
Work-Life Balance
He recently took an extended paternity leave to focus entirely on his family, indicating a strong value for personal time and family life.

Media Appearances

Mikael has no verified media appearances

Work History

2-2025
Corporate Brand Lead at Lundbeck
3-2019 - 2-2025
Owner, Creative Director & Barista at mwb.studio
3-2018 - 3-2019
Interactive Designer at Spring/Summer
8-2015 - 7-2016
Art Director & Sprint Designer at DR - Danmarks Radio
7-2013 - 12-2013
Interface Design Intern at Fueled

Education

2014 - 2017
Bachelor's Degree from Danish School of Media and Journalism
2010 - 2014
Bachelor's Degree from Copenhagen Technical College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Corporate Brand Lead at Lundbeck
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Insights For Selling To Mikael

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mikael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mikael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mikael take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mikael

Personality Compatibility


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