Misha Tsidulko

Observer
DISC Type : ci

Chief Executive Officer at Hearth

New York, New York, United States

Overview

Misha Tsidulko is the CEO of Hearth, a company focused on creating autonomous AI systems to manage revenue for trade businesses. A graduate of William & Mary, he previously founded and scaled Enhancify, a fintech SaaS platform, demonstrating deep expertise in software and financial tools for small to medium-sized businesses.

He successfully bootstrapped his previous company, Enhancify, to millions in annual recurring revenue before its acquisition.

Personality Overview

Curious

Value Driven

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Fintech for Trades
He founded both Hearth and Enhancify to provide financial tools, software, and capital specifically for home improvement contractors, empowering them to grow their businesses.
Autonomous AI Systems
His current mission at Hearth is to build "self-driving" systems that automate the entire revenue function for trade businesses, from payments to financing options.
SMB Empowerment
He is passionate about helping small business owners and contractors achieve the "American dream" by providing them with the tools necessary to succeed financially.

Media Appearances

Misha has no verified media appearances

Work History

7-2022
Chief Executive Officer at Hearth
2-2022 - 6-2022
Chief Of Staff at Hearth
3-2019 - 2-2022
CEO at Enhancify.com
8-2018 - 9-2019
VP, Growth at Brilliant Associates Inc.
1-2018 - 8-2018
Entrepreneur In Residence at Grand Central Tech

Education

2007 - 2011
Bachelor's degree from William & Mary
2003 - 2007
Education details unavailable from Stuyvesant High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Leadership Designation : Chief Executive Officer at Hearth
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Insights For Selling To Misha

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Misha is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Misha

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Misha move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Misha take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Misha

Personality Compatibility


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