Mohsin A. Shafiq

Judge
DISC Type : Dc

Global Head of Brand, Content & Marketing at ISS A/S

Manchester, England, United Kingdom

Overview

Mohsin is the Global Head of Brand, Content & Marketing at ISS A/S, specializing in data-driven marketing, value proposition development, and go-to-market strategies. He is a Lean Six Sigma Greenbelt and PRINCE2 practitioner, with colleagues describing him as a strategic thinker, creative problem-solver, and goal-oriented professional.

Beyond his marketing career, Mohsin is deeply committed to social impact, serving as a Non-Executive Director for the Margaret Carey Foundation. This organization focuses on restorative justice within prisons, recycling unwanted items, and supporting communities in need, reflecting his dedication to societal betterment.

Unique fact: Mohsin co-authored a publication on the effect of brand equity on consumer purchase decisions for energy drinks.

Personality Overview

Demanding

Quality Focused

Generally Skeptic

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

B2B Branding
He advocates for brand as a primary growth engine, focusing on creating emotional connections and moving beyond traditional lead generation to build long-term demand.
Workplace Evolution
His recent social media activity focuses on shifting from employee retention to creating a sense of belonging and co-creating office spaces that work for people.
Restorative Justice
Serves as a Non-Executive Director for the Margaret Carey Foundation, an organization that promotes restorative justice in prisons through community and work-based projects.

Media Appearances

Mohsin has no verified media appearances

Work History

7-2023
Global Head of Brand, Content & Marketing at ISS A/S
11-2022
Non Executive Director at Margaret Carey Foundation
9-2020 - 6-2023
Head of Digital, Marketing & Product at Sodexo
8-2019 - 9-2020
Senior Marketing and Digital Manager; Government Contracts at Sodexo
3-2018 - 8-2019
Business Support Lead - Strategic Projects at Serco

Education

9-2021 - 9-2023
MSc Digital and Technology from Henley Business School
2020 - 2020
Kellogg Executive Education from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 14 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Brand, Content & Marketing at ISS A/S
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Insights For Selling To Mohsin A.

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mohsin A. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mohsin A.

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mohsin A. move?

  • If convinced, they can reach decisions quite fast.
  • Can Mohsin A. take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Mohsin A.

Personality Compatibility


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