Morris Liao

Enigma
DISC Type : cid

Director of Engineering at Second Nature

Sammamish, Washington, United States

Overview

Morris Liao is the Director of Engineering at Second Nature, with a background in business administration from the University of Illinois Urbana-Champaign. He has extensive experience in software engineering and consulting from his time at Slalom Build. Colleagues describe him as having top-notch development skills and incredible attention to detail.

He believes what makes a company truly exceptional is its people, the culture they create, and their dedication to their craft.

Personality Overview

Persuasive & Assertive

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Engineering Leadership
His career progression from consultant to Director of Engineering at companies like Slalom Build and Second Nature highlights his focus on leading technical teams.
Company Culture
Stated that a company's people and the culture they create are what make it truly exceptional when he announced his new role.
Project Ownership
A former colleague praised him for truly owning projects on the technical side and caring about client outcomes.

Media Appearances

Morris has no verified media appearances

Work History

11-2025
Director of Engineering at Second Nature
10-2023 - 11-2025
Principal Consultant at Self-employed
1-2021 - 10-2023
Director, Software Engineering at Slalom Build
9-2018 - 1-2021
Principal at Slalom Build
12-2012 - 9-2018
Solution Principal at Slalom Build

Education

1993 - 1998
Business Administration from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 16 Location : Sammamish, Washington, United States Job Level : Mid-senior Designation : Director of Engineering at Second Nature
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Insights For Selling To Morris

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morris is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Morris

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Morris move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Morris take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Morris

Personality Compatibility


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