Myra Yip

Critic
DISC Type : C

Product Manager, Monetization at Vidyard

Toronto, Ontario, Canada

Overview

Myra is a collaborative and empathetic product manager at Vidyard, focusing on monetization. With prior experience in customer-facing sales and success roles at Keyhole, she is passionate about building products with a strong emphasis on user experience. She holds a Bachelors degree from Carleton University.

Outside of her direct product management responsibilities, she has interests in the strategies of major consumer goods companies like Procter & Gamble and Unilever. She has previously competed and placed in an internal case competition, showcasing her analytical and presentation skills.

She recently celebrated her first major product launch as a product manager, an exciting milestone in her career.

Personality Overview

Critic

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Product Monetization
Her current role as a Product Manager at Vidyard is specifically focused on monetization, making it a core area of her expertise.
User-Centric Design
Her professional summary emphasizes a passion for solving problems and building products with user experience (UX) at the forefront.
Trial Conversions
In a previous role at Keyhole, she was instrumental in a project that increased trial-to-paid user conversions by 550% using user onboarding checklists.

Media Appearances

Myra has no verified media appearances

Work History

7-2022
Product Manager, Monetization at Vidyard
2-2022 - 7-2022
Product Manager at OnLoop
5-2020 - 2-2022
Product Manager at Keyhole
6-2019 - 9-2019
Customer Success & Sales at Keyhole.co
9-2017 - 4-2018
Recruitment Officer at Carleton University

Education

Bachelor’s Degree from Carleton University
Bachelor's degree from Xi'an Jiaotong-Liverpool University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Product Manager, Monetization at Vidyard
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Insights For Selling To Myra

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Myra is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Myra

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Myra move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Myra take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Myra

Personality Compatibility


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