Nancy Lee

Enigma
DISC Type : dci

Senior Strategy Analyst for Marketing; US Hardware Devices @ Google at HH Global

New York, New York, United States

Overview

Nancy is a classically trained CPG brand marketer with an MBA from Thunderbird, who has transitioned her customer-obsessed mindset to the tech industry. Colleagues describe her as a strategic, creative, and collaborative leader focused on driving user adoption and retention for companies like Google and Better. com.

Outside of her core marketing roles, Nancy shows a strong interest in supporting female founders and working mothers who are pursuing their entrepreneurial dreams. She actively builds her professional network by seeking referrals for talented individuals to join her teams.

She is guided by the Henry Ford quote: "Coming together is a beginning; keeping together is progress; working together is success. "

Personality Overview

Friendly Yet Blunt

Hard To Convince

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Product Marketing
Her career is centered on product marketing, having held roles like Director and Head of Product Marketing at companies such as Calibrate and Better. com.
Customer Experience
Her professional summary emphasizes building processes that place consumer experience and empathy at the forefront of product launches to drive user adoption and retention.
Female Entrepreneurship
She publicly celebrates and supports working mothers who have left full-time jobs to follow their entrepreneurial dreams.

Media Appearances

Nancy has no verified media appearances

Work History

4-2022
Senior Strategy Analyst for Marketing; US Hardware Devices @ Google at HH Global
9-2021 - 4-2022
Director of Product Marketing at Calibrate
9-2020 - 9-2021
Senior Director of Customer Marketing at Home Point Financial
6-2019 - 3-2020
Head of Product Marketing at Better.com
3-2019 - 6-2019
Sr. Product Marketing Manager at Better.com

Education

8-2009 - 4-2011
Global MBA from Thunderbird School of Global Management
1999 - 2003
Bachelor's Degree from New York University

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Mid-senior Designation : Senior Strategy Analyst for Marketing; US Hardware Devices @ Google at HH Global
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Insights For Selling To Nancy

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nancy is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nancy

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nancy move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nancy take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nancy

Personality Compatibility


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