Navdeep Sethi

Commander
DISC Type : D

Wise Platform EMEA Delivery Director at Wise

Greater Nottingham, United Kingdom

Overview

Navdeep Sethi is a seasoned operations leader with over fifteen years of experience scaling technology companies. As the current EMEA Delivery Director for Wise Platform, he leverages his expertise in building high-performing teams and driving business growth. He holds a Master of Arts from the University of Cambridge.

Outside of his corporate roles, Navdeep is deeply passionate about the intersection of sports and technology. He is actively involved in promoting cricket globally through innovative experiences and has shown a keen interest in fostering growth within womens sports, particularly cricket.

He was the COO of BatFast, a company that uses augmented reality and robotics to re-engineer how sports are played and experienced.

Personality Overview

Impact-Driven

Candid & Clear

Decisive

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

Sports Technology
As the former COO of BatFast, he is an advocate for using augmented reality and robotics to increase global participation in sports like cricket.
Scaling Tech Companies
His career is defined by successfully scaling tech companies, defining their organizational structure, culture, and infrastructure to drive growth and cost savings.
Global Cricket Growth
He is actively involved in launching cricket technology experiences worldwide, from Australia to Dubai, to expand the sport's reach.

Media Appearances

Wise Platform hires two new Senior Leaders. Featured in Wise Newsroom

See Now

Work History

2-2026
Wise Platform EMEA Delivery Director at Wise
10-2021
Chief Operating Officer at BatFast
3-2019 - 10-2021
Chief Operating Officer at Paylink Solutions
1-2015 - 3-2019
Chief Operations Officer at Neyber (part of the Salary Finance family)
8-2014 - 1-2015
Delivery Project Executive at Concentrix

Education

Master of Arts (MA) from University of Cambridge
1998 - 2001
Bachelor of Arts (BA) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Nottingham, United Kingdom Job Level : Mid-senior Designation : Wise Platform EMEA Delivery Director at Wise
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Insights For Selling To Navdeep

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Navdeep is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Navdeep

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Navdeep move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Navdeep take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Navdeep

Personality Compatibility


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