Neil Gardner

Examiner
DISC Type : sc

Global Performance Marketing Director at Helly Hansen

United Kingdom

Overview

Neil Gardner is a strategic Global Performance Marketing Director at Helly Hansen, focused on driving sustainable growth and ROI. He has a proven track record in building brands and leading teams in the finance and retail sectors. People who have worked with him describe him as focused, energetic, analytical, and a compassionate leader.

He spearheaded the launch and scaling of Bip, the UKs first digital-only credit card application.

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Sustainable Growth
His professional headline and introduction both emphasize his focus on driving sustainable revenue growth and ROI for the brands he manages.
Digital-First Products
He led the team that successfully launched and scaled Bip, which is described as the UK's first digital-only credit card app.
Team Leadership
He thrives on building and coaching teams, and colleagues consistently praise him as a talented, compassionate, and excellent people leader.

Media Appearances

Neil has no verified media appearances

Work History

12-2023
Global Performance Marketing Director at Helly Hansen
6-2018 - 7-2023
Head of Marketing, Acquisition (Marketing Director) at NewDay
6-2016 - 4-2018
Senior Marketing Manager (Head of Marketing) - Personal Banking at NatWest Group
7-2014 - 6-2016
Senior Marketing Manager - Savings at NatWest Group
1-2012 - 6-2014
Senior Marketing Manager - Insurance and Savings at NatWest Group

Education

Neil has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Mid-senior Designation : Global Performance Marketing Director at Helly Hansen
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Insights For Selling To Neil

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Neil is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Neil

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Neil move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Neil take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Neil

Personality Compatibility


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