Nick Metcalf

Visionary
DISC Type : Ds

Head of Digital - Web & SEO at Starling Bank

United Kingdom

Overview

As Head of Digital at Starling Bank, Nick Metcalf directs web and SEO strategy, drawing on extensive experience as a Lead Interactive Producer at Apple. He holds a 1st Class Honours degree from the University of Lincoln and is described by colleagues as highly organized, dedicated, and skilled at managing complex projects.

He recently sought a German-to-English translator, suggesting a potential focus on international content or market expansion for Starling Bank.

Personality Overview

Big Vision Person

Fast But Thoughtful

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Digital Team Growth
He is actively recruiting for digital content producers and assistants to expand his team at Starling Bank, indicating a focus on building departmental capabilities.
Web & SEO Performance
His core responsibility is leading the web and SEO strategy for Starling Bank, focusing on optimizing the bank's digital presence and driving organic growth.
Interactive Production
He has a significant background as a Lead Interactive Producer at Apple, showcasing his deep expertise in managing complex, large-scale digital projects.

Media Appearances

Nick has no verified media appearances

Work History

3-2025
Head of Digital - Web & SEO at Starling Bank
10-2022 - 11-2024
Lead Interactive Producer at Apple
10-2019 - 10-2022
Senior Interactive Producer at Apple
10-2017 - 10-2019
Senior Interactive Producer at Apple
1-2014 - 12-2014
Creative Producer at Dare

Education

2007 - 2010
1st Class Hons from University of Lincoln
1999 - 2004
Education details unavailable from Sharnbrook Upper School

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Head of Digital - Web & SEO at Starling Bank
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nick

Personality Compatibility


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