Nicola Horlick

Observer
DISC Type : ic

Chair at Anthony Nolan

London Area, United Kingdom

Overview

Nicola Horlick is the CEO of Money&Co. , a lending platform she founded. With a law degree from the University of Oxford and over three decades in finance, she has established and managed several successful investment businesses, including Bramdean Asset Management, and is a respected financial commentator.

She is deeply committed to philanthropy, serving as Chair of the blood cancer charity Anthony Nolan and a Board Trustee for The Childhood Trust, which aims to alleviate child poverty in London. Much of her focus is on fundraising and raising awareness for these causes.

She was famously nicknamed "Superwoman" in the media for balancing a high-profile finance career with raising six children.

Personality Overview

Curious

Example Seeker

Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Charity Fundraising
Actively promotes and leads fundraising efforts as Chair of Anthony Nolan and a Trustee of The Childhood Trust.
Child Poverty
As a Trustee of The Childhood Trust, she is directly involved in the mission to eliminate child poverty in London.
Peer-to-Peer Lending
As CEO of Money&Co. , she leads a fintech platform connecting investors with small and medium-sized businesses seeking finance.

Media Appearances

The Childhood Trust – Our Team and Board. Featured in The Childhood Trust (official website)

See Now

Work History

1-2021
Chair at Anthony Nolan
9-2020
Board Trustee at The Childhood Trust
8-2013
CEO at Money&Co
12-2011 - 3-2015
Chairman at Rockpool Investments
9-2004
CEO at Bramdean Asset Management

Education

1979 - 1982
BA Hons Jurisprudence from University of Oxford
1978 - 1979
Education details unavailable from Phillips Exeter Academy

More Information

Social Presence :

Prographics :

Exp : 41 Location : London Area, United Kingdom Job Level : Leadership Designation : Chair at Anthony Nolan
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nicola

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Nicola take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Nicola

Personality Compatibility


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