Oscar Colin

Critic
DISC Type : C

CFO & Head of Latin America at Elektra

Tlalpan, Mexico City, Mexico

Overview

Oscar Colin is a results-driven leader with over 25 years of experience shaping retail and finance in Latin America. As Grupo Elektras Global Director of eCommerce and Omnichannel, he leverages his past CEO, CTO, and CFO roles to drive digital transformation. Colleagues describe him as dynamic and a champion executor.

He is passionate about guiding other businesses, identifying himself as an active investor, advisor, and mentor to entrepreneurs. His focus extends beyond corporate roles to fostering growth in the wider business ecosystem.

With over 20 years of business travel to China, he possesses a unique long-term perspective on its rapid market evolution.

Personality Overview

Critic

Information Seeker

Precise

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Customer-Centric Innovation
Believes true innovation begins with improving something real for the customer, rather than starting with technology.
Omnichannel Strategy
Focuses on providing value-added services to ensure customer loyalty in a competitive retail environment where products are commodities.
Corporate Culture
Defines culture by three key decisions: where you invest, whom you promote, and what behavior you tolerate.

Media Appearances

Oscar has no verified media appearances

Work History

4-2014
CFO & Head of Latin America at Elektra
1-2007 - 4-2014
Director de Administración y Finanzas at ITALIKA

Education

2003 - 2005
Maestria en Alta Dirección de Empresas from IPADE Business School
1994 - 1998
Licenciatura en Economia from Universidad Panamericana

More Information

Social Presence :

Prographics :

Exp : 19 Location : Tlalpan, Mexico City, Mexico Job Level : Leadership Designation : CFO & Head of Latin America at Elektra
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Insights For Selling To Oscar

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oscar is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Oscar

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Oscar move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Oscar take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Oscar

Personality Compatibility


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