Patrick Ramsden

Questioner
DISC Type : c

General Manager Strategy, Planning & Architecture at Bunnings

Greater Melbourne Area, Australia

Overview

Patrick is a seasoned IT executive and retail technologist with over 30 years of experience in Australia and the UK. He has held senior roles like CIO at Swinburne University and GM at Bunnings, specializing in digital transformation and IT strategy. A graduate of the University of Melbourne, people describe him as clear-thinking, thorough, and reliable.

His passion for leveraging technology for social good is evident through his founding of Apps for Autism, an organization that uses smartphone technology to assist children on the Autism Spectrum. This venture reflects his deep interest in creating a positive impact beyond the corporate world.

After a long and successful career, Patrick planned his retirement for his 60th birthday and officially retired from full-time employment at Bunnings at the end of 2025.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Retail Technology
As the founder of Intelligent Retail Systems and former GM at Bunnings, he has deep expertise in developing digital and mobile solutions for the retail industry.
EdTech Transformation
As CIO of Swinburne University, he led a major digital overhaul, implementing new learning management systems (Canvas) and driving new digital experiences for students.
Digital Disruption
His career focuses on helping organizations navigate the business disruption caused by new digital technologies, a core theme in his consulting work.

Media Appearances

Patrick has no verified media appearances

Work History

12-2021 - 12-2025
General Manager Strategy, Planning & Architecture at Bunnings
7-2019 - 8-2020
Chief Operating Officer and Executive Director at Leighton O'Brien Pty Ltd
10-2018 - 8-2020
Board Member at Leighton O'Brien Pty Ltd
4-2018 - 7-2019
Chief Information Officer at Swinburne University of Technology
1-2017 - 4-2018
Chief Technology Officer at Swinburne University of Technology

Education

1984 - 1986
Bachelor of Science (BSc) from University of Melbourne
2014 - 2014
Achieivng Business Value through Digitisation from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 36 Location : Greater Melbourne Area, Australia Job Level : Senior Designation : General Manager Strategy, Planning & Architecture at Bunnings
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Patrick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Patrick take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Patrick

Personality Compatibility


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