Patti Moran, MBA

Pioneer
DISC Type : DIS

Vice President, Marketing at Ideagen

New York City Metropolitan Area, United States

Overview

Patti Moran is an agile marketing executive with over 20 years of experience driving revenue for tech companies. As the Vice President of Marketing at Ideagen, she specializes in aligning sales and marketing through data-driven strategies. A graduate of The Wharton School, colleagues describe her as a leader with strategic vision and a tremendous partner.

A unique fact is that Patti holds certifications in niche cybersecurity topics, including Cybersecurity Insurance Strategies and Automating Third Party Risk Management.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Revenue-Focused Marketing
Her headline is "A CRO's Marketer, " and her career focuses on executing marketing strategies that directly contribute to ARR growth and sales pipeline.
Sales Partnership
Emphasizes that alignment with sales is critical to her strategy and is consistently highlighted by colleagues in recommendations.
GRC & Regulated Industries
As VP of Marketing at Ideagen, she is focused on GRC SaaS solutions for highly regulated industries like life sciences, aviation, and financial services.

Media Appearances

Patti has no verified media appearances

Work History

1-2025
Vice President, Marketing at Ideagen
4-2023 - 12-2024
Vice President, Global Demand Generation, Field and Channel, Corporate Marketing at Edgio
4-2022 - 4-2023
Senior Director, Global Demand Generation, Field and Channel Marketing at Lookout
9-2021 - 4-2022
VP, Global Demand Generation, Field and Channel Marketing at SecurityScorecard
11-2019 - 8-2021
Head of Global Partner Marketing at Juniper Networks

Education

MBA from The Wharton School
Bachelor of Arts - BA from University of South Florida

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Marketing at Ideagen
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Insights For Selling To Patti

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patti is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Patti

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Patti move?

  • They are generally fast movers and can take quick decisions
  • Can Patti take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Patti

Personality Compatibility


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