Pavla S. Weber Petterson in

Pavla S. Weber Petterson

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Director, Global Head of Customer Insights & Digital at ISS A/S
📍 Copenhagen, Capital Region of Denmark, Denmark

Pavla S. Weber Petterson is the Global Head of Customer Insights & Digital at ISS A/S, where she leads a team focused on customer engagement, commercial strategy, and digital transformation. Educated at Aalborg University, she leverages data to enhance customer partnerships and inform business decisions. Colleagues describe her as professional, focused, diligent, ambitious, and talented.

Outside of her professional role, Pavla values her role as a mother, celebrating women who balance career and family. She is passionate about recognizing excellence in her field, which is demonstrated by her involvement with industry awards. Her personal posts reflect an appreciation for strong friendships and supportive colleagues.

Unique fact: Pavla served on the jury for the Danish Digital Award in 2025, evaluating submissions for the Best Social Media Experience.

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Experience
15 Years
Current Role
Director, Global Head of Customer Insights & Digital
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Pavla cares about

Customer Experience
Her role centers on turning customer data and insights from global surveys into strategic actions that strengthen partnerships and improve retention.
Digital Transformation
She leads digital enablement and oversees the MarTech ecosystem to support insight-led, customer-centric growth across more than 30 countries.
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Career

Work history

4-2025
Director, Global Head of Customer Insights & Digital
ISS A/S
4-2025
Director, Global Head of Customer Insights, Digital and Marketing
ISS A/S
10-2024 - 8-2025
Mentor
Marketing Connect CPH
4-2023 - 4-2025
Director, Global Head of Digital Marketing
ISS A/S
3-2022 - 1-2023
Forælder på fuld tid
Career Break
In the press

Media appearances

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Education
9-2012 - 6-2014
Master of Science (MSc)
Aalborg University
9-2009 - 6-2012
Bachelor of Business Administration (BBA)
Aalborg University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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