Pavla S. Weber Petterson

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DISC Type : CD

Director, Global Head of Customer Insights & Digital at ISS A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Pavla S. Weber Petterson is the Global Head of Customer Insights & Digital at ISS A/S, where she leads a team focused on customer engagement, commercial strategy, and digital transformation. Educated at Aalborg University, she leverages data to enhance customer partnerships and inform business decisions. Colleagues describe her as professional, focused, diligent, ambitious, and talented.

Outside of her professional role, Pavla values her role as a mother, celebrating women who balance career and family. She is passionate about recognizing excellence in her field, which is demonstrated by her involvement with industry awards. Her personal posts reflect an appreciation for strong friendships and supportive colleagues.

Unique fact: Pavla served on the jury for the Danish Digital Award in 2025, evaluating submissions for the Best Social Media Experience.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Precise But Practical

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Customer Experience
Her role centers on turning customer data and insights from global surveys into strategic actions that strengthen partnerships and improve retention.
Digital Transformation
She leads digital enablement and oversees the MarTech ecosystem to support insight-led, customer-centric growth across more than 30 countries.
Workplace Culture
She has shared reflections on the importance of positive work environments, highlighting a perspective of treating employees like welcomed guests.

Media Appearances

Pavla has no verified media appearances

Work History

4-2025
Director, Global Head of Customer Insights & Digital at ISS A/S
4-2025
Director, Global Head of Customer Insights, Digital and Marketing at ISS A/S
10-2024 - 8-2025
Mentor at Marketing Connect CPH
4-2023 - 4-2025
Director, Global Head of Digital Marketing at ISS A/S
3-2022 - 1-2023
Forælder på fuld tid at Career Break

Education

9-2012 - 6-2014
Master of Science (MSc) from Aalborg University
9-2009 - 6-2012
Bachelor of Business Administration (BBA) from Aalborg University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director, Global Head of Customer Insights & Digital at ISS A/S
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Insights For Selling To Pavla

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pavla is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pavla

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Pavla move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Pavla take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Pavla

Personality Compatibility


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