Peter Louca

Trailblazer
DISC Type : DI

Head of Performance Marketing at Fidelity International

Potters Bar, England, United Kingdom

Overview

Peter has no verified overview

Personality Overview

Values Relationships

Friendly But Fast

Informal

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Peter has no verified topics they care about

Media Appearances

Peter has no verified media appearances

Work History

1-2026
Head of Performance Marketing at Fidelity International
11-2024
Head of Audience Management at Aviva
11-2023 - 11-2024
Head of Paid Media at Aviva
5-2022 - 8-2023
Senior Growth Marketing Leader at Barclaycard
6-2019 - 3-2022
Growth & Marketing Effectiveness Lead at Tesco Mobile

Education

9-2002 - 9-2003
Master of Science - MS from University of Hertfordshire
9-1999 - 6-2002
Systems Engineering from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 10 Location : Potters Bar, England, United Kingdom Job Level : Mid-senior Designation : Head of Performance Marketing at Fidelity International
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Peter

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Peter take some risk or not?

  • They can take risks if necessary.

You And Peter

Personality Compatibility


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