Peter Louca in

Peter Louca

Trailblazer · DISC type DI
Head of Performance Marketing at Fidelity International
📍 Potters Bar, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Head of Performance Marketing
Job Level
Mid-senior
Location
Potters Bar, England, United Kingdom
Personality Overview

How Peter shows up

Values Relationships
Friendly But Fast
Informal

They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Priorities

Topics Peter cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2026
Head of Performance Marketing
Fidelity International
11-2024
Head of Audience Management
Aviva
11-2023 - 11-2024
Head of Paid Media
Aviva
5-2022 - 8-2023
Senior Growth Marketing Leader
Barclaycard
6-2019 - 3-2022
Growth & Marketing Effectiveness Lead
Tesco Mobile
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
9-2002 - 9-2003
Master of Science - MS
University of Hertfordshire
9-1999 - 6-2002
Systems Engineering
University of Hertfordshire
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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