🧑‍💻 David Masters

Trailblazer
DISC Type : DI

Head of Engineering (Automotive and Data) at Arrive

Norwich, England, United Kingdom

Overview

David is an engineering leader at Arrive with over a decade of experience building and scaling technology teams in the transport, utilities, and SaaS sectors. His expertise lies in cloud architecture and AI, holding certifications in both AWS and Azure OpenAI. Colleagues describe him as a supportive, competent, and fast-learning leader.

He has delivered platforms that power millions of customer journeys, including ticketing systems used on 80% of UK buses.

Personality Overview

Friendly But Fast

Achievement-Oriented

Persuasive

They respond better to a combination of speed and relationship.  They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Topics They Care About

AI Coding Tools
He is an AI evangelist who frequently discusses the profound impact of tools like GitHub Copilot and Claude on developer productivity, learning, and the future of engineering leadership.
Servant Leadership
This is his core leadership philosophy. He focuses on empowering and supporting his teams to foster a positive environment and ensure sustainable, high-quality delivery.
Scaling Engineering Teams
He has extensive experience growing engineering organizations from a few squads to large, multi-tribe structures, focusing on strengthening delivery and predictability during growth phases.

Media Appearances

🧑‍💻 has no verified media appearances

Work History

2-2026
Head of Engineering (Automotive and Data) at Arrive
6-2023 - 1-2026
Tribe Engineering Manager at ENSEK
6-2022 - 6-2023
UK Engineering Manager at Ticketer
8-2021 - 6-2022
Infrastructure Architecture Team Lead at Ticketer
11-2019 - 8-2021
Solutions Architect at National Car Parks Limited

Education

2008 - 2010
FD from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 9 Location : Norwich, England, United Kingdom Job Level : Mid-senior Designation : Head of Engineering (Automotive and Data) at Arrive
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Insights For Selling To 🧑‍💻

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 🧑‍💻 is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from 🧑‍💻

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will 🧑‍💻 move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can 🧑‍💻 take some risk or not?

  • They can take risks if necessary.

You And 🧑‍💻

Personality Compatibility


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