Rachael Lyon

Inspirer
DISC Type : id

Vice President Corporate Marketing at Forcepoint

Austin, Texas, United States

Overview

Rachael has no verified overview

Personality Overview

Achievment Oriented

Generous

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Rachael has no verified topics they care about

Media Appearances

Rachael has no verified media appearances

Work History

2-2024
Vice President Corporate Marketing at Forcepoint
6-2021 - 1-2024
Senior Director, Corporate Marketing at Forcepoint
2-2021
Co Host at To The Point - Cybersecurity Podcast
6-2017 - 6-2021
Director, Global Corporate Communications and Americas PR at Forcepoint
7-2014 - 10-2016
Director of Public Relations and Social Media at Victorinox Swiss Army

Education

2018 - 2019
Master's of Science in Communications from S.I. Newhouse School of Public Communications at Syracuse University
Journalism from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 25 Location : Austin, Texas, United States Job Level : Senior Designation : Vice President Corporate Marketing at Forcepoint
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Rachael

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Rachael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Rachael

Personality Compatibility


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