Rachel Lake

Examiner
DISC Type : cs

Director Brand Strategy at Hylant

Toledo, Ohio, United States

Overview

Rachel has no verified overview

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

7-2024
Director Brand Strategy at Hylant
11-2020
Client Executive at Hylant
2-2017 - 11-2020
Account Director at CSSI Marketing + Culinary
7-2016 - 2-2017
Account Supervisor at CSSI Marketing + Culinary
1-2012 - 7-2016
Managing Director at Culinary Visions Panel

Education

2002 - 2006
B.A. from The University of Toledo
1998 - 2002
Diploma from St. Ursula Academy

More Information

Social Presence :

Prographics :

Exp : 20 Location : Toledo, Ohio, United States Job Level : Mid-senior Designation : Director Brand Strategy at Hylant
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Rachel

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Rachel take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Rachel

Personality Compatibility


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