Rachel Vorobyev

Galvanizer
DISC Type : Id

Vice President, Product Management & Innovation at Blue Cross Blue Shield of Massachusetts

Avon, Connecticut, United States

Overview

Rachel Vorobyev is the Vice President of Product Management & Innovation at Blue Cross Blue Shield of Massachusetts. She is a results-oriented executive with a track record in market-entry, business development, and growth strategy for commercial and Medicare business lines. She holds a Master of Science from the Medical College of Virginia.

Rachel is passionate about a holistic approach to health and well-being, focusing on innovation and transformation in healthcare. She was recognized as one of the "Outstanding 50 Asian Americans in Business" for her leadership and expertise in serving diverse communities.

Unique fact: Rachel is a gold medalist in 24 Form Yang Style Taichi.

Personality Overview

People-Oriented

Self-Assured

Pragmatic

They will fight for you if they come to believe in you.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

Healthcare Innovation
Leads product management and innovation, focusing on transforming health for humanity through new medical, pharmacy, and wellness solutions.
Population Health
Her professional bio highlights a passion for population health and creating holistic approaches to well-being.
Children's Health
Recently announced enhanced vision and dental benefits for children, emphasizing the importance of early diagnosis and treatment for overall development.

Media Appearances

Rachel has no verified media appearances

Work History

6-2024
Vice President, Product Management & Innovation at Blue Cross Blue Shield of Massachusetts
7-2018
Staff Vice President, Product Network Cost of Care at Anthem, Inc.
1-2015
Senior Director, Network & Clinical Services at Aetna
2-2017 - 2-2018
Sr. Director, Network & Provider Strategy, Group Medicare at Aetna
1-2012 - 12-2014
Head, Strategy & Business Development, HealthCare Management & Regions at Aetna

Education

1998 - 2000
Master of Science (MS) from Medical College of Virginia
1997 - 1997
National Executive Program in Managed Care from University of Missouri-Kansas, Henry M. Block School of Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : Avon, Connecticut, United States Job Level : Senior Designation : Vice President, Product Management & Innovation at Blue Cross Blue Shield of Massachusetts
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Help them weigh the risks by sharing how others made similar decisions
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rachel

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Rachel take some risk or not?

  • They can take risks if necessary.

You And Rachel

Personality Compatibility


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