Rafael Cruz

Questioner
DISC Type : c

Software Engineer at Mercado Livre

Barueri, São Paulo, Brazil

Overview

Rafael is a Software Engineer at Mercado Livre with over 10 years of experience specializing in the Brazilian e-commerce market. He focuses on developing and maintaining web and mobile applications to increase online sales and improve performance. His education includes a degree in Digital Games Development from Fatec Carapicuíba.

His academic background in game development suggests a personal interest in interactive digital experiences and creative technology. Rafael also follows Bio Ritmo Academia, indicating he likely values personal health and fitness.

Unique fact: He holds certifications in advanced software design principles including TDD, DDD, Clean Architecture, and SOLID.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

E-commerce Optimization
His career is centered on increasing sales, improving web performance, and boosting conversion rates for Brazilian e-commerce platforms.
Software Architecture
Certified in advanced principles including TDD, DDD, Clean Architecture, and SOLID, showing a deep interest in building robust, high-quality applications.
Modern Web Stacks
Experienced with Node. js, TypeScript, and Python, as well as front-end tools like React, Redux, Jest, and Enzyme for modern application development.

Media Appearances

Rafael has no verified media appearances

Work History

1-2022
Software Engineer at Mercado Livre
2-2015 - 12-2021
Desenvolvedor de front-end at CoreBiz
2-2011 - 1-2015
Web Designer at Sta Monica

Education

8-2021 - 6-2024
Desenvolvimento de jogos digitais from Fatec Carapicuiba
2010 - 2011
ITB from Instituto técnico de Barueri

More Information

Social Presence :

Prographics :

Exp : N/A Location : Barueri, São Paulo, Brazil Job Level : N/A Designation : Software Engineer at Mercado Livre
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rafael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rafael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rafael

Personality Compatibility


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