Rafael Morales Cruz

Evaluator
DISC Type : Cds

Enterprise Architecture Director at Grupo Financiero Banorte

Querétaro, Querétaro, Mexico

Overview

Rafael Morales Cruz is a transformational IT leader and the Enterprise Architecture Director at Grupo Financiero Banorte. With extensive experience in financial services and a diploma from Universidad Europea, he specializes in designing digital service ecosystems. Colleagues describe him as proactive, responsible, and possessing strong strategic vision.

He is passionate about sharing knowledge with his professional network, offering practical insights on topics such as improving meeting efficiency and strategic annual IT planning.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Enterprise Architecture
His core expertise is in Enterprise Architecture, and he actively posts about the value it brings to business innovation and digital transformation.
Strategic IT Planning
He shares thought leadership on establishing annual IT strategic plans, emphasizing the alignment of technology with long-term business goals.
Digital Innovation
His professional focus is on creating and directing digital service ecosystems to support culture, operations, and add value for employees and clients.

Media Appearances

Rafael has no verified media appearances

Work History

11-2021
Enterprise Architecture Director at Grupo Financiero Banorte
12-2012 - 11-2021
Enterprise Architecture Lead Sr. (Consultant) at Banco Santander Mexico
5-2008 - 11-2012
Enterprise Architect Lead Sr. at AXA
8-2003 - 5-2008
IT Solution Architect Sr. at ING Seguros México
1-2001 - 8-2003
IT Project Leader Sr. at Sistemas Integrados Delta

Education

2009 - 2009
Diplomado Programa Internacional de Alta Dirección from Universidad Europea
2007 - 2009
Maestría from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 24 Location : Querétaro, Querétaro, Mexico Job Level : Mid-senior Designation : Enterprise Architecture Director at Grupo Financiero Banorte
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rafael

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rafael take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rafael

Personality Compatibility


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