Ralf Graf

Questioner
DISC Type : c

Grid and Power Quality Solutions and Service - Business Development at Hitachi Energy

Münster, Hesse, Germany

Overview

Ralf is a business development leader at Hitachi Energy, focusing on Grid and Power Quality Solutions. With over 27 years of experience at Hitachi and ABB, he specializes in the digital portfolio for high-voltage products and switchgear. He holds an Electrical Engineering degree from the Technische Universität Kaiserslautern.


He is a winner of the "Grid Automation Leadership Pillar" award for driving excellence across boundaries.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Grid Power Quality
His current business development role is explicitly focused on grid and power quality solutions and services, a key area of expertise for him.
Digital Grid Solutions
He has held multiple digital portfolio management roles and has hosted webinars on digital solutions for high-voltage switchgear.
HV Switchgear Tech
With over 27 years in the field, he has deep technical expertise in high-voltage products, particularly gas-insulated switchgear (GIS).

Media Appearances

Ralf has no verified media appearances

Work History

8-2025
Grid and Power Quality Solutions and Service - Business Development at Hitachi Energy
7-2023 - 8-2025
Grid Edge Solutions - Regional Product Manager Europe at Hitachi Energy
10-2021 - 6-2023
Digital Portfolio Manager High Voltage Products at Hitachi Energy
4-2019 - 10-2021
Digital Manager HV Switchgears and Components at Hitachi ABB Power Grids
2-2015 - 3-2019
Global Productmanager HV Digital GIS and Secondary Technology at ABB

Education

1987 - 1993
Dipl Ing. Elektotechnik from Technische Universität Kaiserslautern

More Information

Social Presence :

Prographics :

Exp : 20 Location : Münster, Hesse, Germany Job Level : N/A Designation : Grid and Power Quality Solutions and Service - Business Development at Hitachi Energy
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Insights For Selling To Ralf

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralf is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ralf

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ralf move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ralf take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ralf

Personality Compatibility


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