Rebecca Guinn

Questioner
DISC Type : c

Vice President Supply Chain at John Deere

Davenport, Iowa, United States

Overview

Rebecca Guinn is the Vice President of Supply Chain at John Deere, leveraging over 25 years of experience in global manufacturing, engineering, and operations. She previously managed John Deeres largest tractor factory, implementing Industry 4. 0 strategies, and holds a Mechanical Engineering degree from Kansas State University and an MBA from Drake University.

She is a passionate advocate for mentorship and creating inclusive environments, especially for women in engineering. Rebecca actively sponsors and participates in programs like the Society of Women Engineers and has started initiatives like the "Confidence Academy" to empower women leaders. She is also an engaged community leader.

Unique fact: Rebecca was the first female factory manager in the 103-year history of John Deeres Waterloo Works, the companys largest agricultural equipment factory.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Global Supply Chain
Her current role as Vice President is focused on leading John Deere's global supply chain strategy and operations.
Advanced Manufacturing
She led the foundational strategy for Industry 4. 0 and next-generation tractor production in her previous role as a factory manager.
Women in Leadership
She actively sponsors women in engineering, has received awards for global leadership, and created a "Confidence Academy" for women.

Media Appearances

Rebecca has no verified media appearances

Work History

7-2024
Vice President Supply Chain at John Deere
9-2019
VP & Factory Manager, Waterloo Work at John Deere
5-2014 - 9-2019
Global Director – Seeding and Tillage Product Line at John Deere

Education

1996 - 1999
MBA from Drake University
1990 - 1993
Mechanical Engineering from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Davenport, Iowa, United States Job Level : Senior Designation : Vice President Supply Chain at John Deere
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rebecca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rebecca take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rebecca

Personality Compatibility


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