Rebecca Horrell

Wildcard
DISC Type : ics

Social Media and Digital Marketing Lead at The King's Trust

Faversham, England, United Kingdom

Overview

Rebecca is a digital marketing leader with over 15 years of experience building high-impact campaigns for the charity, arts, and education sectors. In her role at The Kings Trust, she develops digital and social strategies to grow audiences and enhance brand reputation. She holds an MA in Dance Performance.

Rebecca has a deep-rooted passion for the arts, particularly dance. This interest is not just academic, as shown by her masters degree, but also professional, having previously managed marketing and digital channels for Rambert, a leading contemporary dance company. She has also been recognized as an outstanding activity leader for children.

Unique fact: She holds a Master of Arts degree in Dance Performance from the Trinity Laban Conservatoire of Music and Dance.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Digital Fundraising
She has led high-profile digital fundraising campaigns at The King's Trust, including #ChangeAGirlsLife and The Brilliant Breakfast initiative.
Social Media Strategy
Her entire career is focused on developing social strategies that increase engagement and grow audiences for organizations in the B2C and B2B sectors.
Dance & The Arts
Holds an MA in Dance Performance and previously managed marketing for the contemporary dance company, Rambert, showing a clear passion for the arts.

Media Appearances

Rebecca has no verified media appearances

Work History

10-2024
Social Media and Digital Marketing Lead at The King's Trust
9-2021 - 10-2024
Marketing and Digital Manager at The King's Trust
2-2021 - 8-2021
Digital Marketing Manager at The King's Trust
11-2020 - 2-2021
Channels Marketing Manager at Rambert
10-2018 - 11-2020
Marketing Coordinator at Rambert

Education

2009 - 2010
MA in Dance Performance from Trinity Laban
2003 - 2007
BFA & BA from Rutgers University–New Brunswick

More Information

Social Presence :

Prographics :

Exp : 14 Location : Faversham, England, United Kingdom Job Level : Mid-senior Designation : Social Media and Digital Marketing Lead at The King's Trust
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Insights For Selling To Rebecca

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rebecca is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rebecca

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rebecca move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rebecca take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rebecca

Personality Compatibility


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