Sam Grey

Initiator
DISC Type : Di

Business Mentor at The King's Trust

United Kingdom

Overview

With over 20 years in marketing, Sam has supported global brands like HP and LinkedIn. Now CMO at LDC, she helps businesses translate their work into why it matters. Described by colleagues as innovative and professional, she holds a BA in American Studies and leads an award-winning marketing team.

Sam is passionate about fostering new talent, serving as a Business Mentor for The Kings Trust to guide young entrepreneurs. She also actively supports regional wellbeing initiatives, demonstrating an interest in connecting people with local independent businesses that promote a healthier lifestyle.

Her "Top 50 Most Ambitious Business Leaders" campaign won the award for Most Effective Integrated B2B Campaign.

Personality Overview

Conviction Driven

Friendly Challenger

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Supporting Business Leaders
She leads "The LDC Top 50 Most Ambitious Business Leaders" initiative, which celebrates and supports entrepreneurs driving the UK economy forward.
Integrated B2B Campaigns
Her team won an award for "The Most Effective Integrated B2B Marketing Campaign, " highlighting her expertise in creating impactful, multi-channel strategies.
Mentoring Entrepreneurs
Volunteers as a Business Mentor for The King's Trust, dedicating her time to guiding young entrepreneurs in sustaining and growing their businesses.

Media Appearances

Sam has no verified media appearances

Work History

6-2025
Business Mentor at The King's Trust
6-2021
Chief Marketing Officer at LDC
2-2016 - 6-2021
Director, Marketing & Communications at LDC
7-2010 - 1-2016
Director, Marketing & Communications at Arvato UK
6-2003 - 7-2010
VP, International Client Service at Hill+Knowlton Strategies

Education

BA (Hons) American Studies from University of Colorado Boulder
BA (Hons) American Studies 2:1 from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Leadership Designation : Business Mentor at The King's Trust
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sam

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sam take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sam

Personality Compatibility


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