Reuben Smith

Enthusiast
DISC Type : i

Sr. Software Engineer at wikiHow

San Francisco, California, United States

Overview

Reuben is a Sr. Software Engineer at wikiHow, serving as the go-to expert for server scaling and responsiveness. He has extensive experience with the LAMP stack and holds a BMath from the University of Waterloo and a Masters from the University of Ottawa. Colleagues describe him as smart, creative, and hardworking.

Based in the San Francisco Bay Area, Reuben is an avid outdoorsman who enjoys running, hiking, biking, and skiing. He also has a passion for travel and is a cat owner.

His early career was spent developing software in Java and C/C++ for pioneering mobile platforms like Blackberry and Palm devices.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Server Scalability
Serves as the primary expert on server architecture, scaling, and responsiveness in his role at a web startup.
LAMP Stack
Possesses extensive experience with the full LAMP (Linux, Apache, MySQL, PHP/Python/Perl) software stack in a professional web development environment.
Outdoor Recreation
Enjoys a variety of outdoor activities including running, hiking, biking, and skiing in the San Francisco Bay Area.

Media Appearances

Reuben has no verified media appearances

Work History

10-2009
Sr. Software Engineer at wikiHow
1-2006 - 9-2009
Team Lead: Site Development at Fliptrack
5-2003 - 8-2003
Software Engineer at Seven Networks
8-2002 - 2-2003
Software Developer at Zucotto Wireless
5-1999 - 1-2001
Software Developer at Research in Motion

Education

1998 - 2003
BMath from University of Waterloo
2003 - 2005
Masters from University of Ottawa

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Sr. Software Engineer at wikiHow
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Insights For Selling To Reuben

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reuben is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Reuben

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Reuben move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Reuben take some risk or not?

  • They can take some low-probability risks if needed.

You And Reuben

Personality Compatibility


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