Ricardo Ruiz de Rossi

Observer
DISC Type : ci

Head Comercial at Honda Brasil

São Paulo, São Paulo, Brazil

Overview

Ricardo Ruiz de Rossi is the Head of Sales Operations at Honda Financial Services, with a long and distinguished career at Honda Brazil. He has held various commercial and planning roles, demonstrating expertise in sales management and financial services.

He is enthusiastic about continuous learning and overcoming challenges, actively participating in events to strengthen partnerships within Hondas dealership network.

Ricardo celebrates milestones such as 25 years with Honda Financial Services and 45 years of Consórcio Honda in Brazil.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Commercial Strategy
Recently assumed the position of Head Comercial, indicating a focus on commercial strategies and sales leadership within Honda.
Financial Services Growth
His career at Honda Financial Services and past roles in F&I highlight a dedication to expanding financial products and services.
Dealer Network Partnership
Actively participates in workshops and conventions with dealership networks, emphasizing strong collaboration and sales performance.

Media Appearances

Ricardo has no verified media appearances

Work History

4-2026
Head Comercial at Honda Brasil
12-2021 - 3-2026
Deputy Head of Division at Honda Brasil
3-2018 - 11-2021
Gerente Comercial F&I at Honda Brasil
4-2013 - 3-2018
Gerente Planejamento Comercial at Honda Brasil
4-2006 - 4-2013
Supervisor Comercial Consorcio at Honda Brasil

Education

Ricardo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Head Comercial at Honda Brasil
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ricardo

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They like to analyze well and then make their decisions.
  • Can Ricardo take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ricardo

Personality Compatibility


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