Richard Berry

Enthusiast
DISC Type : i

Head of Financial Scrutiny at Greater London Authority

London, England, United Kingdom

Overview

Richard has no verified overview

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

8-2025
Head of Financial Scrutiny at Greater London Authority
4-2024 - 3-2026
Research Unit Manager, London Assembly at Greater London Authority
9-2023
Parent Governor at Whiteheath Junior School
1-2019 - 4-2024
Strategy & Performance Adviser to Deputy Mayor for Fire & Resilience at Greater London Authority
7-2013 - 7-2014
Managing Editor & Researcher, Democratic Audit at London School of Economics

Education

2004 - 2005
Master of Arts (M.A.) from The University of Manchester
2001 - 2004
Bachelor of Arts (B.A.) from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Financial Scrutiny at Greater London Authority
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Richard

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Richard take some risk or not?

  • They can take some low-probability risks if needed.

You And Richard

Personality Compatibility


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