Richard Leeming

Visionary
DISC Type : Ds

Head of Data Projects at The Audience Agency

London, England, United Kingdom

Overview

Richard has no verified overview

Personality Overview

Fast But Thoughtful

Objective Evaluator

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

4-2023 - 1-2024
Head of Data Projects at The Audience Agency
1-2020 - 4-2023
Associate Senior Consultant at TAA Tech Ventures at TAA Tech Ventures
5-2018
Deputy Cabinet Member for Sport and Leisure, Councillor, Dulwich Village Ward, at London Borough of Southwark
1-2018 - 4-2023
Associate Senior Consultant at The Audience Agency at The Audience Agency
1-2017
Transformation, innovation and comms using digital and data in creative/culture/heritage sectors at We Are Adept

Education

1984 - 1987
BA (Hons) from Newcastle University
1987 - 1988
Postgraduate Diploma from Darlington College of Technology

More Information

Social Presence :

Prographics :

Exp : 33 Location : London, England, United Kingdom Job Level : N/A Designation : Head of Data Projects at The Audience Agency
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Richard

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Richard take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Richard

Personality Compatibility


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