Richie Castles

Evaluator
DISC Type : cds

Senior Director Patient Engagement at GSK

Greater Bournemouth Area, United Kingdom

Overview

Richie Castles is the Global Patient Affairs Director at ViiV Healthcare, with a strong background in medical affairs and patient engagement from his time at Gilead Sciences. He earned his Bachelors Degree from Trinity College Dublin and is dedicated to fostering collaboration and co-creation within healthcare.

Outside of his professional life, Richie is a passionate runner who actively participates in events to support charitable causes. He has run to raise funds for organizations like Dorset Mind, which focuses on mental health, and Positive East, demonstrating a commitment to community and well-being.

He recently helped lead ViiV Healthcares first Global Patient Summit in Lisbon, bringing together nearly 90 people for co-creation and dialogue.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Patient Engagement
His career at ViiV Healthcare and Gilead has been centered on leading patient engagement, focusing on co-creation and giving patients a central voice in healthcare processes.
Medical Education
At Gilead, he was involved in developing standardized tools to evaluate the outcomes of medical education programs, showing an interest in effective and measurable professional development.
Charity Running
He frequently participates in running events to support causes he cares about, including races for mental health charities and HIV support organizations.

Media Appearances

Richie has no verified media appearances

Work History

2-2026
Senior Director Patient Engagement at GSK
12-2025
Volunteer at Dorset Mind
6-2023 - 2-2026
Global Patient Affairs Director at ViiV Healthcare
4-2022 - 6-2023
Senior Director Medical Affairs, Strategy and Operations Lead International Region at ViiV Healthcare
4-2020 - 4-2022
Patient Engagement Lead ACE Region (Australia, Canada and Europe) at Gilead Sciences

Education

2003 - 2007
Master's Degree from Robert Gordon University
1999 - 2003
Bachelor's Degree from Trinity College Dublin

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Bournemouth Area, United Kingdom Job Level : Senior Designation : Senior Director Patient Engagement at GSK
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Insights For Selling To Richie

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Richie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Richie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Richie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Richie

Personality Compatibility


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