Robbie Priddle

Observer
DISC Type : ic

Head of Data Strategy & Enablement at Specsavers

United Kingdom

Overview

Robbie is a Data, Analytics, and AI leader focused on strategy and large-scale transformation. As the Head of Data Strategy & Enablement at Specsavers, he is focused on empowering colleagues to deliver value from data. He previously held several data leadership positions at Dyson and earned a BA in History from the University of Leicester.

Outside of his corporate role, Robbie is a passionate wine enthusiast and writer. A proud Welshman, he has turned this passion into an entrepreneurial venture by founding blindfaith. online, a business specializing in blind wine tasting experiences. He is also a family man.

He has written articles and contributed to publications as a wine expert, with a particular focus on English sparkling wines.

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Data Strategy
As Head of Data Strategy, he leads his company's vision and frequently discusses data transformation, culture, and delivering business value at events.
Data Enablement
His role and public talks focus on establishing a culture that empowers business-wide colleagues to utilize data and analytics effectively.
Developing Data Talent
He actively participates in conversations about data careers, skills, and creating a successful hybrid work environment for data teams.

Media Appearances

Case study: Seeing clearly with data at Specsavers. Featured in Computer Weekly

See Now

Specsavers clinicians used company data to spot Covid referral collapse. Featured in Computer Weekly

See Now

Work History

8-2021
Head of Data Strategy & Enablement at Specsavers
3-2021 - 1-2026
Founder & Director at blindfaith.online Ltd
12-2019 - 8-2021
Head of Data Enablement at Dyson
1-2018 - 12-2019
Head of Analytics Community at Dyson
8-2015 - 3-2018
Global BI Manager at Dyson

Education

Robbie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Head of Data Strategy & Enablement at Specsavers
URL has been copied!

Insights For Selling To Robbie

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robbie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Robbie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Robbie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Robbie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Robbie

Personality Compatibility


Other Specsavers Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.