Robbie Priddle in

Robbie Priddle

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Head of Data Strategy & Enablement at Specsavers
📍 United Kingdom

Robbie is a Data, Analytics, and AI leader focused on strategy and large-scale transformation. As the Head of Data Strategy & Enablement at Specsavers, he is focused on empowering colleagues to deliver value from data. He previously held several data leadership positions at Dyson and earned a BA in History from the University of Leicester.

Outside of his corporate role, Robbie is a passionate wine enthusiast and writer. A proud Welshman, he has turned this passion into an entrepreneurial venture by founding blindfaith. online, a business specializing in blind wine tasting experiences. He is also a family man.

He has written articles and contributed to publications as a wine expert, with a particular focus on English sparkling wines.

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Experience
18 Years
Current Role
Head of Data Strategy & Enablement
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Robbie cares about

Data Strategy
As Head of Data Strategy, he leads his company's vision and frequently discusses data transformation, culture, and delivering business value at events.
Data Enablement
His role and public talks focus on establishing a culture that empowers business-wide colleagues to utilize data and analytics effectively.
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Career

Work history

8-2021
Head of Data Strategy & Enablement
Specsavers
3-2021 - 1-2026
Founder & Director
blindfaith.online Ltd
12-2019 - 8-2021
Head of Data Enablement
Dyson
1-2018 - 12-2019
Head of Analytics Community
Dyson
8-2015 - 3-2018
Global BI Manager
Dyson
In the press

Media appearances

Case study: Seeing clearly with data at Specsavers. Featured in Computer Weekly
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Specsavers clinicians used company data to spot Covid referral collapse. Featured in Computer Weekly
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Education

Robbie has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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