Ross Goukler, OD

Observer
DISC Type : ci

President at National Association of Retail Optical Companies (NAROC)

Mason, Ohio, United States

Overview

Ross has no verified overview

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Ross has no verified topics they care about

Media Appearances

Ross has no verified media appearances

Work History

4-2025
President at National Association of Retail Optical Companies (NAROC)
7-2022
Vice President Eye Care at Warby Parker
4-2019 - 7-2022
Vice President EyeCare, LensCrafters at Luxottica
6-2016 - 4-2019
Vice-President, LensCrafters Central Zone at Luxottica
1-2015 - 6-2016
Vice President, LensCrafters Great Lakes Zone at Luxottica

Education

1993 - 1997
OD from Pennsylvania College of Optometry
1989 - 1993
BS from Muhlenberg College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Mason, Ohio, United States Job Level : Senior Designation : President at National Association of Retail Optical Companies (NAROC)
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ross

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They like to analyze well and then make their decisions.
  • Can Ross take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ross

Personality Compatibility


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