Ross Haselhurst

Enigma
DISC Type : idc

Director of Engineering at Reach plc

United Kingdom

Overview

Ross Haselhurst is the Director of Engineering at Reach plc, where he specializes in scaling and optimizing processes and building motivated teams. His extensive experience spans media, gaming, FinTech, and enterprise software, with a background in Chemical and Process Engineering from Newcastle University. People who have worked with him describe him as passionate, energetic, and charismatic.

Ross has a strong connection to the North East of England and shows a keen interest in regional economic development and nurturing local tech careers. His colleagues note that he leads with a professional yet humorous approach, fostering a positive and highly effective team environment.

Unique fact: Ross was made redundant from his first job at Siemens just two weeks after leaving school in 1998.

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Engineering Careers
Actively posts about hiring software engineers and creating opportunities for early-career professionals in the North East.
Team Development
Focuses on building motivated teams and fostering a culture of continuous improvement, as highlighted in his professional summary and recommendations.
SaaS and PaaS
Lists SaaS and PaaS as key focus areas, indicating deep expertise in cloud-based software and platform service models.

Media Appearances

Ross has no verified media appearances

Work History

1-2026
Director of Engineering at Reach plc
1-2023 - 1-2026
Head of Engineering at Reach plc
1-2022 - 7-2023
Chief Information Officer at Portevo
11-2020 - 1-2022
Digital Delivery Director at mkodo
8-2017 - 3-2020
Commercial Director at Bede Gaming Ltd

Education

Chemical and Process Engineering from Newcastle University
Associate's degree from Harvard University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Director of Engineering at Reach plc
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ross

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ross take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ross

Personality Compatibility


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