Ruben Lara

Critic
DISC Type : C

Data, Analytics & AI Director at Tesco

Greater London, England, United Kingdom

Overview

Ruben has no verified overview

Personality Overview

Precise

Negotiator

Critic

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Ruben has no verified topics they care about

Media Appearances

Ruben has no verified media appearances

Work History

4-2019
Data, Analytics & AI Director at Tesco
1-2020
CDAO Governing Body Co-Chair at Evanta, a Gartner Company
12-2016 - 4-2019
Chief Data Officer at Standard Life Aberdeen
5-2015 - 12-2016
Head of Big Data Analytics at Vodafone
6-2014 - 4-2015
Executive General Manager of External Data Monetization at Etihad Etisalat (Mobily)

Education

2001 - 2007
Ph.D. from Universidad Autónoma de Madrid
1997 - 2001
M.S. from Universidad Autónoma de Madrid

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Data, Analytics & AI Director at Tesco
URL has been copied!

Insights For Selling To Ruben

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruben is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ruben

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ruben move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ruben take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ruben

Personality Compatibility


Other Tesco Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.