Rui Liu, PhD

Examiner
DISC Type : sc

Science Director of analytical core at The University of New Mexico

Albuquerque, New Mexico, United States

Overview

Rui Liu, PhD, serves as the Science Director of the analytical core at the University of New Mexico. He is an expert in mass spectrometry, including ICP-MS and GC-MS, specializing in the analysis of trace metals and microplastics in biological and environmental samples. He earned his doctorate from Texas Tech University.

He is highly engaged in the scientific community, frequently attending and presenting his research at major conferences such as the Great Scientific Exchange (SciX) and the Winter Conference on Plasma Spectrochemistry. He values these opportunities to connect and network with other leading experts in his field.

His groundbreaking research, recently published in a major scientific journal, discovered the bioaccumulation of microplastics in human brains.

Personality Overview

Unexpressive

Tough To Convince

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Microplastics Research
He is the author of several recent, high-impact papers on the accumulation of microplastics in human tissues, including the brain and placenta.
Mass Spectrometry
As a core director, he has deep expertise in ICP-MS and GC-MS instrumentation and is actively seeking to acquire new systems for his lab.
Environmental Toxicology
His research focuses on the impact of environmental contaminants, like plastics and metals, on human health, a key theme in his publications.

Media Appearances

Rui has no verified media appearances

Work History

6-2023
Science Director of analytical core at The University of New Mexico
5-2021
Research Scientist 3 at The University of New Mexico

Education

2015 - 2020
Doctor of Philosophy (Ph.D.) from Texas Tech University
2013 - 2015
Master's Degree from Florida State University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Albuquerque, New Mexico, United States Job Level : Mid-senior Designation : Science Director of analytical core at The University of New Mexico
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Insights For Selling To Rui

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rui is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rui

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Rui move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Rui take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Rui

Personality Compatibility


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