Russell Lovelace

Collaborator
DISC Type : is

Director - US Power Origination at TotalEnergies

Greater Houston, United States

Overview

Russell Lovelace is a seasoned energy leader with over 20 years of experience in U. S. power markets. As Head of U. S. Power Origination at TotalEnergies, he focuses on structured power transactions and renewable energy solutions across major markets like ERCOT, PJM, and MISO. He holds a BBA from The University of Texas at Austin.

While at Shell, he pioneered nodal congestion trading within the ERCOT market, developing new analytical systems and tools from the ground up.

Personality Overview

Consensus Builder

Good Listener

Fair-minded

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Renewable Energy Growth
His current role is centered on driving renewable growth through strategic power origination, including long-term solar PPAs and BESS tolling agreements.
Power Market Strategy
He has extensive experience building strategies and driving growth across all major US RTO markets, including ERCOT, PJM, CAISO, SPP, and MISO.
Team Leadership
He leads a team of seasoned originators and actively posts about hiring for power trading roles, indicating a focus on building a strong team.

Media Appearances

Russell has no verified media appearances

Work History

5-2022
Director - US Power Origination at TotalEnergies
1-2020 - 7-2022
Northeast Power Originator at Shell
1-2015 - 12-2019
Term Power Trader - Midcontinent at Shell
7-2007 - 12-2014
ERCOT Congestion Trader at Shell
3-2007 - 7-2007
Sr. Business Analyst at Citigroup

Education

1991 - 1995
BBA from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Houston, United States Job Level : Mid-senior Designation : Director - US Power Origination at TotalEnergies
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Take time to make them feel comfortable before getting to the main pitch
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Russell

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Russell take some risk or not?

  • They probably won’t put a lot at risk.

You And Russell

Personality Compatibility


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