Russell Roering, MBA

Go-getter
DISC Type : d

Senior Vice President - Insights and Intelligence at FleishmanHillard

Chicago, Illinois, United States

Overview

Russell Roering is the Senior Vice President of Insights and Intelligence at FleishmanHillard, where he leads digital initiatives for clients like PepsiCo and Abbott Nutrition. With an MBA from Ottawa University, he specializes in transforming complex data into actionable business strategies. Colleagues describe him as professional and hardworking.

He is passionate about mentoring and teaching others based on his own career experiences, fostering an environment where his team feels safe to innovate and even fail. He actively explores the practical applications of new technologies, particularly AI, in his daily life, sharing his findings with his network.

He once used AI agents to review his apartment lease renewal, successfully identifying points to raise with his management company.

Personality Overview

Fast-Paced

Decisive

Challenger

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Responsible AI
His professional title lists him as a "Responsible AI enthusiast" and he holds a certification in AI ethics, indicating a strong focus on its principled application.
Data-Driven Strategy
His role centers on leading insights and intelligence, transforming raw data into actionable recommendations that drive success for Fortune 50 clients.
Team Mentorship
He posts about the importance of having his team's back so they feel safe to succeed and fail, and enjoys sharing career anecdotes to help them grow.

Media Appearances

Russell has no verified media appearances

Work History

8-2016
Senior Vice President - Insights and Intelligence at FleishmanHillard
3-2014 - 8-2016
Digital Project Manager at Edelman
7-2011 - 3-2014
Digital Strategist at Edelman
8-2009 - 3-2011
Social Media Manager at Independent Consultant

Education

2012 - 2014
Master of Business Administration (MBA) from Ottawa University
2008 - 2012
Bachelor of Arts (BA) from Ottawa University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Chicago, Illinois, United States Job Level : Leadership Designation : Senior Vice President - Insights and Intelligence at FleishmanHillard
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Russell

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • Their decision making speed is somewhere in the middle.
  • Can Russell take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Russell

Personality Compatibility


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