Ruth Hickin

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DISC Type : dc

Vice President, Workforce Strategy & Innovation at Salesforce

San Francisco, California, United States

Overview

Ruth Hickin is the Vice President of Workforce Strategy & Innovation at Salesforce, where she pioneers the integration of AI into the workforce. She focuses on redesigning roles, advancing AI fluency, and scaling human-AI collaboration models. A colleague described her as a "highly intelligent, capable thinker. "

Ruth is a passionate advocate for equity and human rights. She co-founded the first LGBTQI+ employee resource group at the World Economic Forum and serves on the steering committee for the Partnership for Global LGBTIQ+ Equality. Previously, she managed impact investing at Virgin Unite.

Interesting fact: Ruth launched an "AI Fluency Playbook" at Salesforce, distilling 18 months of workforce innovation insights to help organizations with human-centric AI adoption.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Human-AI Collaboration
Leads the development of frameworks at Salesforce for employees and AI agents to work together seamlessly, viewing AI as a catalyst to augment human potential.
Workforce Transformation
Her role is centered on preparing the workforce for the future by redesigning jobs, reskilling talent, and ensuring organizational agility in the age of AI.
AI Fluency
Emphasizes that successful AI adoption is about preparing people, not just deploying technology, and has created playbooks to build this capability across the enterprise.

Media Appearances

Workforce Innovation at Salesforce in the Age of AI – The Edge of Work (Episode featuring Ruth Hickin). Featured in Apple Podcasts / The Edge of Work

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Ruth Hickin, VP, Workforce Innovation, Salesforce. Featured in Salesforce News

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Ruth Hickin, VP, Workforce Innovation, Salesforce. Featured in Salesforce.com News

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Work History

2-2026
Vice President, Workforce Strategy & Innovation at Salesforce
2-2025 - 2-2026
Vice President, Workforce Innovation at Salesforce
6-2024 - 2-2025
Senior Director, Strategic Talent Initiatives at Salesforce
5-2024
Member at Chief
9-2022 - 6-2024
Senior Director, Strategic Equality Initiatives, Office of Equality at Salesforce

Education

Master of Business Administration - MBA from California College of the Arts
Executive Master of Arts - MA from World Economic Forum

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President, Workforce Strategy & Innovation at Salesforce
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Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ruth

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ruth take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ruth

Personality Compatibility


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